Understanding the Consumer
Explore LeadingAge MA's commitment to enhancing aging services through education, advocacy, and resources focused on diversity, equity, and consumer engagement. Join our mission today!
LeadingAge MA is dedicated to leading the effort to better understand the changing expectations and diverse needs and preferences of consumers. Below you can find tools and resources curated to help aging service providers honor the values, goals, and preferences of the older adults in their care.
LeadingAge LTSS Center @ UMASS Boston: Consumer Engagement Research
The LeadingAge LTSS Center @UMass Boston is committed to engaging older adults in its work, and to guiding other organizations in the field of long-term services and supports (LTSS) to do the same.
MA Coalition for Serious Illness Care
LeadingAge Massachusetts has committed to helping the Massachusetts Coalition For Serious Illness Care in its mission to ensure that everyone in Massachusetts receives health care that honors their goals, values, and preferences.
We pledge to:
- Reach out to 100% of LeadingAge MA members to discuss and share how they can participate in this initiative
- Elicit and share promising practices around person-centered health care planning
- Ask each member to take at least one step in the coming year in support of the Coalition’s goal. We are very excited to be inviting our entire membership to advance the important work of the statewide coalition.
Honoring Choices Massachusetts is a consumer focused, nonprofit organization which informs, empowers and helps adults make a health care plan and connect to quality care that honors their choices, all through their lives.
Access their Getting Started Kit
